Yarod Zelaya

Drove continuous enhancement of the customer digital journey, managing product improvements and ensuring seamless experiences. Proactively tracked satisfaction across stakeholders, strategized digitalization efforts, optimized revenue streams, and led fast-paced projects, adeptly managing timelines.

• Develop innovative logistics strategies to enhance customer satisfaction, crafting sustainable approaches to bolster and sustain fill rates across modern channels, and collaboratively devising brand campaigns aimed at delivering unparalleled customer experiences are paramount objectives for the company.

• Oversee sales teams, fostering brand recognition through below-the-line (BTL) techniques, conducting negotiations with retailers, establishing commercial partnerships, expanding market presence, executing promotional initiatives, and adeptly managing budgets