Summary
Overview
Work History
Education
Affiliations
HONORS & REWARDS
References
Timeline
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VU THI HUYEN THUONG

VU THI HUYEN THUONG

Summary

Results-driven professional with 9+ years of experience in sales management, key account management, category leadership, and project management. Proven track record in driving revenue growth, managing Tier 1 client relationships, team management, and leading cross-functional projects. Skilled in strategic planning, market analysis, and optimizing processes to enhance performance. Recognized for strong communication, analytical abilities, stakeholders management and a proactive approach to achieving sustained success in competitive markets.

Overview

9
9
years of professional experience

Work History

Project Lead

Shopee
01.2024 - Current
  • Project Planning and Execution: Led Enabler project teams in developing comprehensive project plans aligned with platform objectives, budgets, resource allocations, timelines, and progress-monitoring systems. Effectively minimized risks and costs, while ensuring project success.
  • Stakeholder Management: Managed internal stakeholders to establish SOPs and clear targets, ensuring alignment with cluster expectations while maintaining strong relationships with key enablers to ensure project objectives were met.
  • Performance Tracking and Reporting: Developed and maintained dashboards for internal and external stakeholders to track performance, providing actionable insights, and proposing strategies to achieve targets.
  • Initiatives project achievement: Built partnerships with 23 key enablers overseeing 10K+ sellers. Successfully creating programs and incentives framework to motivate enablers to foster sellers' growth on the platform, driving approximately 5% of platform adGMV.
  • Incubation project achievement: a new incubation model first launched in Vietnam. Managing approximately 3K strategic sellers contributing approximately 2% of adGMV with dramatic growth by +10% AdGMV monthly.

Category Management Lead

Shopee
07.2023 - 02.2024
  • Team management: Oversaw a KAM team of 6-8 headcounts, incubating top strategic sellers on Shopee, ensuring KAMs 's RMKPI achievement and sellers' JBP targets.
  • Initiatives: Collaborate with other functions to initiate new programs, such as paid ads, livestream, and videos... based on platform's objective, aiming to push sellers to achieve an aggressive target.
  • Budget management: Oversaw & optimized $150K+ PRM monthly budgets planning commercial mechanics
    for campaigns & BAU based on platform target, seller's capabilities and opportunities.
  • Performance Reporting: Analyzed and reported on weekly and monthly performance, delivering reviews and actionable solutions to the Head of Department to enhance sellers' performance and investment on the platform.
  • RM KPI achievement: Improved from 80% of KAMs in the bottom of RM ranking to 60% of KAMs in the top 3 just after 2 months.
  • Commercial achievement: Exceeded target in 4 consecutive months, epecially exceed target by 130% in Jan'24.

Senior Key Brand Manager

Shopee
07.2020 - 06.2023
  • Porfolio management: Oversaw and managed partnerships with top regional brands, contributing nearly 30% of total CAT GMV, such as adidas, Anta, and Crocs, through Joint Business Plan aligned with platform growth and brand's direction.
  • Business consultant: advised brands on commercial and marketing strategies aligning with their budget. Propose brands initiatives, campaigns such as co-branding, new launching campaign for brand to join, aming to maximize brand awareness and revenue.
  • Project coordinator: managed and coordinated marketing solution packages and Marketing push project for the Mall Fashion Cluster, ensuring team's target and deadline commitment.
  • Brand's achievement: adidas always on Top 1 CAT GMV, exceeded Super Brand Day target campaign (the largest campaign in the year): ~$1M GMV in 3 days
  • Successfully negotiated with Decathlon an exclusive offer on Shopee and a 3-year joint business plan with an aggressive target and secure PC2 for platform (Becoming a benchmark example for fashion and lifestyle brands to adopt in the future).

Sales Manager

GEMSVN JSC.
01.2019 - 06.2020
  • Team management: Oversaw 11 sales teams, including six in Hanoi with a total of more than 40 sales personnel, and five newly established teams in Ho Chi Minh City, which I independently initiated and developed in 3 months.
  • Sales operation & performance management: Build a full-scale sales operation, including compensation and incentive policies, recruitment, and training process for sales leaders and staff, and performance analysis.
  • Strategy planning: Initiate new products, promotions, branding campaigns, up-selling, and cross-selling strategies to achieve aggressive targets.
  • Commercial achievement: Record turnover award: $5.3 billion per month in October 2019.
  • Sales revenue increased 275% in 2019 vs 2018.te by 275% in 2019 vs 2018
  • Successfully launched survival sales projects with Face-mask and Coroshirts in COVID-19 pandemic in March 2020

Sales Leader

GEMSVN JSC.
12.2016 - 08.2016
  • Team management: Supervised group of 9-12 sales staff in alignment with key indicators.
  • Planning & Strategy: Conducted market analysis to propose strategic plans for teams and department to improve marketing strategy, process, sales results.
  • Achievements: Earned recognition for highest monthly turnover, recording a milestone of $25k in November 2018.
  • The Best-growing team award with growth rate respectively: 20%, 45%, 90% in 3 months

Salesperson

01.2016 - 05.2016
  • Porfolio growth: Utilized various channels to identify and attract potential customers. Consult clients to generate sales, aligned with monthly/quarterly KPI.
  • Achievements: Exceeded target in three consecutive months.
  • The best salesperson of May in 2016 award and breaking sales record.

Education

Advanced Program - International Business Administration

Foreign Trade University
Hanoi, Vietnam
05.2019

Affiliations

  • Unilever Ulead Program - Customer Development: chosen one out of 100 students from nearly 5,000 applications nationwide to be coached in multiple departments in an eight-successive-month program.
  • Vietnam TEDx Talk Organization a member of Strategic Partnerships Team, focusing on securing sponsorships for events and maintaining relationships with strategic partners.

HONORS & REWARDS

  • Semi-Finalists “Nielsen Case Competition 2018”
  • Top 10% candidates in “Talent Candidate” contest by HRC Foreign Trade University in 2018.

References

  • TRUONG MINH TU, Senior Business Advisor, Dale Carnegie Viet Nam, tu.truong@dalecarnegie.com.vn, (+84) 90 390 3836
  • Vu Mai Anh, Category Manager of Shopee, maianh.vu@shopee.com, (+84) 91 103 1991

Timeline

Project Lead

Shopee
01.2024 - Current

Category Management Lead

Shopee
07.2023 - 02.2024

Senior Key Brand Manager

Shopee
07.2020 - 06.2023

Sales Manager

GEMSVN JSC.
01.2019 - 06.2020

Sales Leader

GEMSVN JSC.
12.2016 - 08.2016

Salesperson

01.2016 - 05.2016

Advanced Program - International Business Administration

Foreign Trade University

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