Valeria Castillo
San Pedro Sula
Summary
Innovative and motivated brand communications strategist with extensive experience in content creation and online brand management. Skilled in developing original content tailored to client needs, while maintaining a commitment to writing with integrity and craftsmanship. Possesses valuable experience as a content creator for high-traffic blogs and websites.
Overview
3
3
years of professional experience
Work History
Communications Specialist
Cygnus Pacific
01.2023 - Current
- Manage social media recruitment ad campaigns on Facebook, Instagram, and LinkedIn, overseeing design and ad management
- Handle internal corporate communications, create content for internal platforms
- Develop, design, and implement an employee manual for new hires
- Designed and wrote the company's website in collaboration with the developer.
- Maintained corporate website using content management systems and associated plugins.
- Created social media content across multiple platforms according to content calendars and promotion schedules.
Creative Supervisor
Freelance
- Supervised and produced audiovisual content for social media campaigns in diverse markets, including gastronomy, vaping, and healthcare, tailoring strategies to meet the unique needs of each client.
- Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
- Produced aesthetically pleasing, easily producible and fresh creative content.
- Directed audiovisual productions, developed social media plans, and wrote copy for these brands
- Additionally, oversaw the creation of Moods' website.
Content Creator and Copywriter
Grupo OPSA
10.2021 - 12.2022
- Contributed to the editorial and content management team in the Brand Studio division at Go Digital, crafting advertising articles for prominent platforms like La Prensa and El Heraldo.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Conducted interviews with subject matter experts to generate topics.
- Completed accurate and polished formatting in line with publishing standards prior to submission.
- Customized brand message to reach and capture target audience interest and drive engagement.
Social Media Manager
Marcela Rivera (Author)
01.2021 - 03.2021
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Managed editorial calendars and rescheduled PR events and meetings.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
- Chose cover photography or artwork, selected fonts, and arranged designs to attract target readership.
Director of Finance and Accounting
Co-Owned Startup: Klik
01.2020 - 12.2020
- Managed divisional cost accounting, general ledger, payroll and cash management.
- Monitored schedules to verify project completion on schedule and within approved cost limitations.
- Maintained client files with sales contracts, records of client interactions, client notes, and other information.
Education
Bachelor of Arts - Audiovisual And Advertising Communications
UNITEC
Honduras03-2022
Skills
- Content Management
- Copywriting and Content Writing
- SEO and SEM
- Meta Business Management
- Excellent communication skills
- Efficient Adaptability
- Strong interpersonal skills
- Proactive and self-motivated
- Exceptional organizational skills
- Creative Supervisor
Certifications
- Communications SEO and SEM: Google positioning strategies, Domestika Course
- Copywriting for Copywriters, Domestika Course
- Beginner To Advanced SEO, Udemy Course
- Advanced Copywriting Skills and Techniques, Alison Course
Timeline
Communications Specialist
Cygnus Pacific
01.2023 - Current
Content Creator and Copywriter
Grupo OPSA
10.2021 - 12.2022
Social Media Manager
Marcela Rivera (Author)
01.2021 - 03.2021
Director of Finance and Accounting
Co-Owned Startup: Klik
01.2020 - 12.2020
Creative Supervisor
Freelance
Bachelor of Arts - Audiovisual And Advertising Communications
UNITEC
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
French
Elementary (A2)
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