TRINH PHUONG LINH
Hanoi
Summary
A results-oriented and collaborative professional expertise with 6 years of experience in driving growth and raising brand awareness through customer-centric campaign strategies. Specializes in cross-channel marketing and social media management.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Assistant Manager
Golden Gate Group
01.2024 - Current
- Developed strategy to increase sales and drive profits.
- Researched and identified new opportunities for product and brand development.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products
- Increased sales through effective strategies and targeted promotions.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
Branding Consultant
Cultra Brewery
12.2021 - Current
- Collaborated with cross-functional teams to create cohesive brand messaging across multiple platforms, ensuring consistency and effectiveness.
- Conducted in-depth market research to identify target audiences and develop effective branding strategies tailored to their preferences.
- Advised on best practices for social media management, ensuring all published content met high-quality standards and guidelines.
- Conceptualized creative strategies for integrated marketing campaigns encompassing print, digital, and video formats.
Communication Leader
Golden Gate Restaurant Group
09.2019 - 12.2023
- Strategise, execute and optimise comprehensive communication plan to achieve KPIs of brand's marketing campaign ("GoGi Ngon so 1 2019" of GoGi House, "Thuong Lau Sum Vay 2021" of Manwah, "Niem vui tiep noi 2022" of Kichi-Kichi).
- Create, execute and manage a data-driven demand generation campaign strategy to achieve sales goals.
- Devise and deploy strategic social media plan, effectively engaging target audiences, to continually maintain and improve brand's reputation in markets serve.
- Coordinate with media teams or agency to develop high-quality creative assets for defined market segment.
- Data analyse and trend update to identify new opportunities, uncover customer insight and target market for strategic planning.
- Coordinate with media teams or agency to develop high-quality creative assets for defined market segment.
- Analyse and report on KPIs regularly to validate and demonstrate the effectiveness of communication activities.
- Managed budget allocation and resource utilization to ensure optimal use of funds across media mix platforms, and maximize marketing ROI.
Marketing Leader
Leetip Bakery
04.2021 - 06.2022
- Established and initiated business strategies based on targets, product specifications, market data, and budget factors.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Generated increased sales leads through effective content creation and social media management.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
Digital and Communication Executive
Golden Gate Restaurant Group
12.2018 - 09.2019
- Develop and implement strategic content plan to increase engagement and reach new audiences for brands.
- Create and manage digital content distributed and aligned with brand guidelines to ensure the consistent quality of content.
- Conceptual, plan and execute photoshoot and filming
- Collaborate with design, photographer or agency to enhance high-quality creative assets.
- Utilise analytics and site metrics to set up, monitor and analyse content success and determine areas of content improvement.
- Plan and optimise advertising campaigns to achieve KPIs.
Project Consultant Internship
New Royal Theatre
10.2016 - 05.2017
- Conduct primary and secondary research to create detailed market research reports for informing strategic decisions.
- Consult on business issues, provide comprehensive marketing plan to grow public interested in the theatre and aid customer management systems.
- Monitor and report regularly on project progress, identified risks and took corrective action as needed.
- Collaborated with cross-functional teams to develop and implement market research strategies.
Education
BBA - Business And Management
University of Portsmouth
Portsmouth, UK07.2017
Skills
- Strategic Planning and Alignment
- Social Media Strategy
- Digital Marketing
- Project management
- Negotiation
Certification
- MS OFFICE
- MS TEAMS
- ADOBE PHOTOSHOP
- ADOBE ILLUSTRATOR
- ADOBE PREMIER
- CAPCUT
Timeline
Assistant Manager
Golden Gate Group
01.2024 - Current
Branding Consultant
Cultra Brewery
12.2021 - Current
Marketing Leader
Leetip Bakery
04.2021 - 06.2022
Communication Leader
Golden Gate Restaurant Group
09.2019 - 12.2023
Digital and Communication Executive
Golden Gate Restaurant Group
12.2018 - 09.2019
Project Consultant Internship
New Royal Theatre
10.2016 - 05.2017
BBA - Business And Management
University of Portsmouth
- MS OFFICE
- MS TEAMS
- ADOBE PHOTOSHOP
- ADOBE ILLUSTRATOR
- ADOBE PREMIER
- CAPCUT
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