Thuy An Bui

• Maintain strong, long-term partnerships with strategic partners.
• Designed the projects for Shopee's Strategic Partners (Enabler), driving revenue growth and smooth operation through a sharing model.
• Analyzing the market, competitive landscape, service's P&L, and positioning in the portfolio to identify opportunities for improvement, decide on the strategy and tactics, and innovate for a bigger market share and profit within the Enabler ecosystem.

• Experience in managing 3 categories in FMCG and directly overseeing 15 employees across Hanoi and Ho Chi Minh City.

- Mom, Kids, and Babies: Nov 2022 - Jul 2023

- Grocery and Pets: Jul 2023 - Oct 2024.

- Experience in driving category growth and shaping category strategies to adapt to market dynamics, improving cost-to-revenue efficiency while increasing investment, conversion rates, and overall sales, resulting in a +100% (~2x HoH) uplift in Gross Merchandise Value for Grocery within six months of acting as category lead.

• Lead social seller's investment-related projects, including Paid ads and Affiliate: collaborations, working closely with internal Shopee stakeholders to align with the company’s growth vision. Successfully drove seller investment and traffic, resulting in a 2.5x HoH increase in investment in 2024.
• Lead social seller traffics-related features of Shopee Livestream and Video: serving as one of the project managers for the "Video Adoption Push" initiative in Q1 2024. Developed an insight dashboard with actionable data for KAMs to drive seller engagement with the new platform feature, resulting in a 3x uplift in adoption within just one month of launch.

• Onboarding, growth planning, and doing P&L management with top-managed sellers in Fashion.
• Build JBPs to achieve a win-win negotiation, matching the merchant's development plan and the company's rights. Track sales efficiency and manage the budget daily to timely adjust the strategy accordingly.
• Create a dashboard visualizing sellers' performance, allowing for quick and informed decision-making by management, identifying areas for improvement, and providing recommendations to management.

Rewards/Achievements: Top Deal Hunting 12.12 and KAM with the highest growth in the Mega Campaign 12.12 in 2020.