Sofía Mata Martinez
San Pedro Sula,,Honduras
Summary
Creative and results-driven professional with experience in content creation, in-store supervision, and trade marketing in a multinational company. Skilled in brand visibility, consumer engagement, and strategy execution. Now looking to apply my knowledge in a remote role, bringing creativity and marketing expertise to new opportunities.
Overview
2
2
years of professional experience
Work History
Trade Marketing Representative
British American Tobacco
09.2024 - Current
- Planned and executed promotional events across Central America to enhance brand awareness and product adoption.
- Implemented in-store marketing strategies in entertainment venues and retail stores to drive sales and engagement.
- Managed retail promotions, ensuring proper execution and maximizing consumer interaction.
- Analyzed market trends and competitor activities to develop data-driven trade marketing plans.
- Strengthened relationships with key retailers and entertainment partners to secure prime shelf space and brand presence.
- Provided training and guidance to sales teams to improve product knowledge and execution.
- Monitored and reported on the effectiveness of trade marketing campaigns using Power BI and Excel.
- Collaborated with cross-functional teams to align marketing efforts with business goals.
Instore Supervisor
British American Tobacco
11.2023 - 09.2024
- Led a team of 18 merchandisers to ensure flawless execution of in-store marketing and merchandising strategies.
- Managed the launch campaign for VUSE across Central America, ensuring brand visibility and retail execution.
- Coordinated product placements, store displays, and promotional materials to maximize impact.
- Managed scheduling and task delegation to ensure efficient coverage across multiple retail locations.
- Monitored team performance, providing coaching and training to enhance execution and compliance.
- Ensured retail stores met brand standards by conducting regular visits and quality checks.
- Acted as the main point of contact between the merchandising team and store managers.
- Gathered and reported insights from stores to optimize future merchandising strategies.
Content Creator
FISIOFIT
10.2022 - 07.2023
- Developed and managed content strategy for Instagram and Facebook, increasing brand awareness for the new business.
- Designed engaging visuals and promotional materials for social media and billboards to attract customers.
- Created and scheduled posts, ensuring consistent branding and audience engagement.
- Managed a marketing budget to run targeted social media ads and drive audience growth.
- Conducted target audience analysis to optimize content strategy and ad performance.
- Wrote compelling copy for posts and ads to effectively communicate FISIOFIT services.
- Collaborated with the business owner to align content with marketing goals and customer needs.
Education
Major - Business and Advertising
CEU SAN PABLO UNIVERSITY
07-2022
High School Diploma -
THE AMERICAN SCHOOL OF TEGUCIGALPA
05-2017
ESCUELA INTERNACIONAL SAMPEDRANA
05-2014
Skills
- Team Coordination
- Campaign Execution
- Market Analysis
- Technical Skills: Microsoft Office Suite (Excel, PowerPoint, Word), Power BI, Canva, Photoshop
- Social Media Management
Extra-Curricular Activities
Courses, Getting Started with Excel, CEU, 09/19, CEU Leadership Program, CEU, 2019, Foundations of Indesign, CEU, 2020 Certifications, BAT Leadership Program 2024, Data Analytics for Business Professionals Course
Languages
- Spanish, Native
- English, Fluent
Timeline
Trade Marketing Representative
British American Tobacco
09.2024 - Current
Instore Supervisor
British American Tobacco
11.2023 - 09.2024
Content Creator
FISIOFIT
10.2022 - 07.2023
Major - Business and Advertising
CEU SAN PABLO UNIVERSITY
High School Diploma -
THE AMERICAN SCHOOL OF TEGUCIGALPA
ESCUELA INTERNACIONAL SAMPEDRANA
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