Summary
Overview
Work History
Education
Timeline
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MELISSA RODRIGUEZ

MELISSA RODRIGUEZ

MBA
Col. Los Laureles, 22 Calle B, San Pedro Sula, Honduras

Summary

MBA and Bachelor of Business Administration graduate with expertise in retail operations, marketing, and team leadership. Proven track record of delivering results through strategic planning, process optimization, and customer-focused solutions. Skilled in P&L management, data analysis, and leading cross-functional teams to achieve business objectives.

Overview

14
14
years of professional experience
15
15
years of post-secondary education
1
1
Language

Work History

Transportation Manager

Walmart de Mexico y Centroamerica
06.2021 - 03.2023
  • Forecasting and managing the Transport P&L
  • Managed and optimized a fleet of 150 vehicles serving 111 stores from 2 Distribution Centers
  • Negotiated reverse logistics agreements, collecting goods from centralized suppliers and generating $881k in revenue in the last year
  • Analyzed and optimized delivery routes using artificial intelligence tools
  • Managed productivity KPIs such as boxes per truck, volumetric capacity, unit turnover, and on-time deliveries
  • Implemented efficiency projects, achieving $88k in annual transport savings
  • Maintained compliance with all regulations, avoiding fines and penalties for the organization.

Implementation Manager

Walmart de Mexico y Centroamerica
06.2019 - 04.2021
  • Led the Implementation area within the Perishables Commercial division across 111 stores nationwide
  • Tracked commercial KPIs (sales, margin, waste) and coordinated tactical actions with Commercial and Operations teams
  • Conducted critical category analyses and developed diagnostics to support decision-making
  • Directed the implementation of commercial strategies to drive sales, profitability, and new product development
  • Supervised correct layout execution and product displays
  • Monitored competitive environments, including price and assortment analyses
  • Implemented a rotisserie chicken production plan, increasing category sales by 12%
  • Developed 250 product catalog management guides to train Operations teams on perishables handling

District Manager

Walmart de Mexico y Centroamerica
05.2016 - 06.2019
  • Directed operations for 11 Despensas Familiares and 5 Maxi Despensas in northern Honduras
  • Managed P&L, KPIs, merchandise flow, talent recruitment, operational standards, and shrinkage controls
  • Achieved 104% sales plan and 122% profit plan in the first year, earning the Central American District Manager of the Year award
  • Led the 2017 Customer Pledges project, making Honduras the first country in Central America to achieve top-level results in customer service KPIs
  • Supervised 340 associates, direct reports 16 store managers
  • Oversaw food safety procedures to maintain product integrity

Marketing Manager

Globo Comunicaciones
01.2009 - 02.2014
  • Secured 5 key clients, increasing annual revenue by USD$100,000
  • Maintained key accounts, achieving 95% customer satisfaction
  • Directed and approved radio segments, selling over 80 packages and increasing sales by 10%
  • Coordinated brand activation campaigns

Education

MBA - Marketing and Sustainable Development

INCAE Business School
Montefresco, NICARAGUA
03.2014 - 05.2015

Bachelor of Business Administration -

UNIVERSITY OF CENTRAL ARKANSAS
Conway, AR
08.2004 - 12.2007

Bachiller en Ciencias y Letras -

INSTITUTO BILINGUE VALLE DE SULA
San Pedro Sula, HONDURAS
09.1992 - 06.2003

Timeline

Transportation Manager

Walmart de Mexico y Centroamerica
06.2021 - 03.2023

Implementation Manager

Walmart de Mexico y Centroamerica
06.2019 - 04.2021

District Manager

Walmart de Mexico y Centroamerica
05.2016 - 06.2019

MBA - Marketing and Sustainable Development

INCAE Business School
03.2014 - 05.2015

Marketing Manager

Globo Comunicaciones
01.2009 - 02.2014

Bachelor of Business Administration -

UNIVERSITY OF CENTRAL ARKANSAS
08.2004 - 12.2007

Bachiller en Ciencias y Letras -

INSTITUTO BILINGUE VALLE DE SULA
09.1992 - 06.2003

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MELISSA RODRIGUEZMBA