Luis Guzman

• Lead company’s communication strategy, its brands and business priorities towards internal customer satisfaction and external customers focused on adding value.
• Annual marketing communication grand plan. Messages, visuals, budget, dates, execution, and accountability based on goals and KPIs.
• Planning and execution of communication channels: Traditional, massive, digital, point of sale, public relations, and research. Each area with its effectiveness measurement metrics.
• Ensure brand Top of Mind and awareness or through strategic communication and measured through market research. Year to date results two-thirds TOM brands and number 1 TOM Retailer Brand.
• Accompany different communication channels leaders to maximize personal potential and company results through open communication and collaboration.
• Participation in company-wide initiative focused on creating exceptional experiences at every touch point throughout buyer’s journey – from initial contact to post-sale support through Adobe Journey Optimizer and Sales Force Service CRM.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue. Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Managed budget allocation and resource utilization to maximize marketing performance and returns.
• Conducted market research to identify new opportunities and target markets.

• Planned, implemented and tracked marketing 5Ps strategies and efforts towards generating growth in market share and brand customer top of mind and customer awareness. Achieved market share leadership in most categories.
• Detailed market share trends analysis to protect and develop products in different country regions and distribution channels. Products available in at least 8/10 homes.
• Trained and tracked over +40 points of sale promoters team to communicate product benefits to customers, guiding correct product experience to their needs.
• Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.

• Accompaniment of distributor members through implementing strategic sales plans to achieve sales growth, inventory control and rotation plus accounts management. Achieving over 10% sales increase for sell in and sell out.
• Business expansion by identifying hedging opportunities, key inventories turnover activities and negotiations to increase purchases. Achieved coverage expansion and improved client relations through better service.
• Monitored competitor activity within industry, adjusting strategies accordingly to maintain competitive edge in key accounts management.
• Delivered exceptional customer service by resolving client concerns quickly and efficiently, focused on effective problem solving.

• Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for the sales pipeline.
• Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
• Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
• Monitored market trends and competitor activities to identify areas of potential opportunity.
• Boosted marketing, reviewed pricing strategies, and expanded distribution channels to increase sales revenue.