Luis Gonzales
General Manager
Roatan,Honduras
Summary
Innovative General Manager, bringing progressive career spanning operations, sales and marketing, business and community management. Posses an excellent business acumen and strategic planning skills to drive profitability and margins year over year.
I offer years of contributions, proven international experience and insights. Am known for strong leadership and communication skills to build and maintain profitable relationships while exceeding sales and revenue goals.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
COMMUNICATION MANAGER
DX.APP
REMOTE
01.2021 - Current
- Joined DX.APP as a part time community manager and tech support for developers and users.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Analyzed market data to inform strategic decisions.
- Currently co manage social media accounts, create promotional banners, organize AMA sessions with selected projects and represent the company in guests spots on other informational channels, podcasts, YouTube and Twitter spaces
- Developed communications strategies to drive forward progress in public relations.
GENERAL MANAGER
CARILOHA / DEL SOL HONDURAS, PETERSEN WORLDWIDE
ROATAN, HONDURAS
10.2017 - Current
- Oversaw the build out of the local stores from the beginning, recruited and developed an amazing team that led us to become one of the fastest growing operations in the company
- We have consistently been in the top 5 locations out of several dozen worldwide,#1 in 2019 and 2021
- Maximized operational excellence mentoring personnel on management principles, industry practices and company procedures.
- Deliver consistent results, steadily breaking targets while raising the bar in customer service
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
- Cariloha and Del Sol are part of PW Companies, a Utah based corporation.
- Developed and maintained relationships with customers and suppliers through account development.
- Implemented performance reviews and motivational strategies to elevate HR team results.
- Motivated employees through special events and incentive programs.
PORT SHOPPING AMBASSADOR / CONSULTANT
PANOFF PUBLISHING INC
ONBOARD CRUISE SHIPS
11.2016 - 06.2017
- Personally drove over $100K in weekly revenue to the shoreside partners, by holding weekly entertaining as well as informative on-stage and televised Port & Shopping Presentations, to drive cruise ship guests to stores in the ports of call
- Successfully promoted high-end luxury items including diamonds, gemstones, fine jewelry, Swiss watches, sculptures and artwork, electronics, designer fragrances, liquor, and traditional souvenirs
- Encouraged and educated cruise ship guests about the fantastic shopping opportunities ashore, while also saving them valuable time and money in the ports of call.
- Collaborated with teams to define, strategize and implement marketing and sales strategies.
- Analyzed problematic areas to provide recommendations and solutions.
STORE MANAGER
DIAMONDS INTERNATIONAL
ROATAN, HONDURAS
01.2014 - 10.2016
- Successfully led, developed and supported the sales teams to exceed sales plans and profitability targets
- Oversaw and increased staff performance, carried out loss and theft prevention plans, assigning responsibilities and duties to different employees, maintaining an environment in which guest and staff could interact in a memorable shopping experience that will create new customers, ensuring existing ones will remain loyal.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Managed inventory control, cash control and store opening and closing procedures.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
SALESPERSON
DIAMONDS INTERNATIONAL
ROATAN HONDURAS, SKAGWAY ALASKA
08.2012 - 12.2013
- Greeted customers and helped with product questions, selections and purchases.
- Display merchandise in accordance to the company standards, balance inventory on a daily basis, prevent loses, achieve sales targets and surpass expectations
- Supported in season opening and closing of one Alaskan operation.
- Increased sales and customer satisfaction through personalized servicing.
- Listened to clients and introduced solutions to satisfy business and personal needs.
SALES REPRESENTATIVE
CERVECERIA HONDURENA, AB INBEV
CHOLUTECA, HONDURAS
09.2009 - 08.2012
- Promoted with constant success, the sales, preference and consumption of the company's brands (exclusive producer and distributor of Coca Cola products nationwide) by the retailers and consumers.
- Cooperated with business owners in maintaining high visual standards of merchandising, optimum inventories in customer storage, developing strategies to increase product consumption, maintaining their customer loyalty
- Simultaneously exceeding growing sales quotas, maintaining brand coverage, educating clients on what is a healthy customer credit line, increasing market share of company brands and contributing constantly to ensure the company's position and growth.
SALES CONSULTANT
REPUESTOS SULA S.A. DE C.V
TEGUCIGALPA, HONDURAS
01.2008 - 11.2008
- Revived the company's presence in the central area of the country, which is the second largest industrial hub nation wide
- Recovered, serviced and created clients that ranged from local companies to world class manufacturers such as Unilever and Lafarge cements. I provided technical advice on the products that the company provides and how to best use them to save time and effort
- I set up many successful meetings to inspect the facilities, recommend improvements that would save my clients money, while providing solutions for existing needs, in the area of industrial maintenance
- Used consultative sales techniques to understand customer needs and recommend relevant products and services, which led to personally lifting the sales in the region and left the best numbers in years.
Education
Accredited Jewelry Professional-Diamond Specialist - Diamonds And Gemstones
GEMOLOGICAL INSTITUTE OF AMERICA
07.2015 - 07.2016
Bachelor of Science - Industrial Engineering
Catholic University of Honduras
Honduras 01.2004 - 07.2008
Skills
Performance improvement
Staff training/development
Verbal and written communication
Time Management
Content Development
Communication planning
Public and Media Relations
Marketing and advertising
SEO proficiency
Social Media Management
Relationship building and management
Hobbies
Cooking, swimming and scuba diving.
Timeline
COMMUNICATION MANAGER
DX.APP
01.2021 - Current
GENERAL MANAGER
CARILOHA / DEL SOL HONDURAS, PETERSEN WORLDWIDE
10.2017 - Current
PORT SHOPPING AMBASSADOR / CONSULTANT
PANOFF PUBLISHING INC
11.2016 - 06.2017
Accredited Jewelry Professional-Diamond Specialist - Diamonds And Gemstones
GEMOLOGICAL INSTITUTE OF AMERICA
07.2015 - 07.2016
STORE MANAGER
DIAMONDS INTERNATIONAL
01.2014 - 10.2016
SALESPERSON
DIAMONDS INTERNATIONAL
08.2012 - 12.2013
SALES REPRESENTATIVE
CERVECERIA HONDURENA, AB INBEV
09.2009 - 08.2012
SALES CONSULTANT
REPUESTOS SULA S.A. DE C.V
01.2008 - 11.2008
Bachelor of Science - Industrial Engineering
Catholic University of Honduras
01.2004 - 07.2008