Results-driven professional skilled in research, sales, data analysis, and management to optimize the company's needs.
Hi, I’m
Guisela Reyes
Tegucigalpa,Francisco Morazan
Summary
Overview
7
years of professional experience
Work History
Law offices of Chris M. Ingram
Legal Intake Specialist
08.2021 - 02.2022
Job overview
- Onboarded and maintained an average of 10 potential leads monthly and organized client contact information to keep in touch with clients and provide updates on cases.
- Conferred with clients and other involved parties to gather and track case information.
- Liaised with other paralegals and legal staff to complete common tasks on schedule.
- Analyzed evidence gathering and presentation, client counseling, and jury selection methods processes for civil litigation.
cbc (Pepsico bottler for Central America and the Caribbean)
Head of Commercial Management
04.2018 - 09.2019
Job overview
- Responsible for the elaboration of commercial budget, data analytics reports, and route to market for all sales channels of the company. Managed a team of six people to achieve the entirety of commercial data needs.
- Improvement in internal customer service in 2018; A growth of more than 5 points with respects to the survey of the last previous 6 years.
- Provided the creation and analytics of volume forecast and net sales for the entire sales teams annually and monthly.
- Assisted the finance department with the collection of commercial strategies carried out during the year to corporative Pepsico in the U.S.
- Support in the structuring of the annual CAPEX of the commercial indicators. Example: Quantify the annual need for packaging, bottles, etc for all agencies of the company.
- Maintained the data analytics needs for all sales channels and marketing department. Example: Generating reports through SAP, Excel, Nielsen (Diechter & Neira), Salesforce.
cbc (Pepsico bottler for Central America and the Caribbean)
Business Process Specialist
09.2017 - 04.2018
Job overview
- Execution of commercial process programs that guarantee commercial excellence execution in all sales channels.
- Provided strategies and new process tactics for modern sales channel. Example: Create merchandising reports, route visualization stores, define sales keypoints, performance evaluation of in-store merchants, execution steps that managed to increase the facing share and additional spaces in store.
- Implement technology projects such as Salesforce for direct and indirect sales channels.
- Served as main manager for the transition of handheld devices to cellphone devices for getting all sales orders.
cbc ( Pepsico bottler for Central America and the Caribbean
Key Account Manager
06.2015 - 08.2017
Job overview
- Built and maintained strong client relationships to drive business growth, specifically for big local supermarket chains called La Colonia.
- Secured volume negotiations that benefited both parties in terms of profit in the short and long term.
- Manage the credit portfolio of the local supermarket chains improving 2% compared to previous years.
- Global 3% improvement in market share in the different brands in their respective consumer categories compared to previous years. Example: Growth of Pepsi, 7up and Lipton tea brand share.
- Improved discount sales for the most important SKUs of the company.
- Developed trade marketing strategies in all stores according to brand guidelines. Successful campaigns achieved with Lipton brand,which ensured a growth of 7% compared to previous years.
- Management of merchandiser personnel and sales promoter to ensure the volume traded ( Supervised a team of more than 20 people).
cbc (Pepsico bottler for Central America and the Caribbean)
Trainee
01.2015 - 05.2015
Job overview
- Learned new materials, processes, and programs quickly in all areas: sales department, manufacturing department, human resources, marketing, and more.
- Participated in on-the-job training, working closely with supervisors and coworkers and asking appropriate questions.
- Attended training courses to build understanding of processes, techniques, and industry in Guatemala.
- Shadowed senior team members to learn all related jobs and tasks.
- Improvement in the execution of POP material according to internal evaluation and an increase in sales volume in foreign presale routes by 5% compared to the previous year.
Education
UDEMYOnline
Certificate from Digital Marketing
08.2023
University Overview
Pontificia Universidad Católica Del Perú (PUCP)Online
Digital Marketing Tools Diploma from Marketing
05.2022
University Overview
UNITECTegucigalpa
MBA from Organizational Leadership
04.2018
University Overview
UNITECTegucigalpa
Bachelor of Science from Marketing And International Business
04.2014
University Overview
Skills
- Critical-thinking
- Problem Solving
- Leadership
- Assertive communication
- Customer Service
- People management
- Microsoft Excel
- Google Sheets
- Data Visualization
Entrepreneurship
Entrepreneurship
During pandemic, I started an online entrepreneurship selling polymer clay jewelry and that gave me a solid foundation in online sales using important tools such as Facebook Ads, Instagram Ads and more.
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
One doesn’t discover new lands without consenting to lose sight, for a very long time, of the shore.
Timeline
Legal Intake Specialist
Law offices of Chris M. Ingram
08.2021 - 02.2022
Head of Commercial Management
cbc (Pepsico bottler for Central America and the Caribbean)
04.2018 - 09.2019
Business Process Specialist
cbc (Pepsico bottler for Central America and the Caribbean)
09.2017 - 04.2018
Key Account Manager
cbc ( Pepsico bottler for Central America and the Caribbean
06.2015 - 08.2017
Trainee
cbc (Pepsico bottler for Central America and the Caribbean)
01.2015 - 05.2015
UDEMY
Certificate from Digital Marketing
Pontificia Universidad Católica Del Perú (PUCP)
Digital Marketing Tools Diploma from Marketing
UNITEC
MBA from Organizational Leadership
UNITEC
Bachelor of Science from Marketing And International Business
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