Accomplished Sales Director offering sales solutions expertise. Recognized for effective leadership across high-performing teams, business development initiatives and turnaround or change management. Market-savvy executive bringing track record of profit-generating strategies through in-depth market trend analysis and segment planning.
Overview
2
2
Languages
7
7
Certifications
22
22
years of post-secondary education
9
9
years of professional experience
Work History
Sales Director, Business Development
RESAL
San pedro sula, Cortes
01.2021 - Current
Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
Created reports and presentations detailing business development activities.
Applied strategic negotiation and sales closing skills to bring in new accounts over .
Consistently exceeded quotas through penetration of new accounts.
Updated products, service agreements, and pricing to retain competitive advantage and generate new customers.
Directed successful SEO and link-building campaign to increase website's credibility and drive traffic.
Executed strategic plans for growth, including advertising, sales promotions, pricing, costing and new acquisitions.
Created effective marketing campaigns to reinforce branding initiatives and maximize outreach.
Hired, trained and built high-performing team of sales.
Regional Sales Manager
RESAL
San pedro sula, Cortes
02.2015 - 01.2021
Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
Achieved regional sales objectives by coordinating sales team, developing successful strategies and servicing accounts to strengthen business relationships.
Managed team of 20+ direct reports.
Researched customer needs, market trends and competitor activities.
Created robust sales plans and set territory quotas.
Maintained long-term customer relationships to consistently increase sales.
Managed and motivated sales team to increase revenue .
Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
Exceeded targets by building, directing and motivating high-performing sales team.
Operations Manager
Gcesa group
Tegucigalpa, Francisco Morazán
01.2013 - 01.2015
Controlled daily business operations by devising and deploying short and long-range strategies to grow profitability and accomplish objectives.
Devised, deployed and monitored processes to boost long-term business success and increase profit levels.
Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
Established positive and effective communication among unit staff and organization leadership, reducing misunderstandings and late tasks.
Conducted performance reviews each quarter, offering praise and recommendations for improvement.
Worked in matrix management environment with oversight of division level managers, operations, sales, finance, human resources, safety and compliance.
Directed activities and initiatives to achieve regulatory compliance, foster good manufacturing practices and meet component quality standards.
Maximized productivity and management systems by establishing specific goals and managing operations.
Restaurant General Manager
Inversiones potestas
Tegucigalpa, Francisco Morazan
01.2012 - 01.2013
Developed, implemented and managed business plans to promote profitable food and beverage sales.
Prepared restaurant business plan by reviewing demands, analyzing competitors and developing projections for sales and finances.
Maintained high standards of food quality by reviewing shipments, overseeing preparation and monitoring food safety.
Organized and oversaw food service training to educate employees on various tasks, including resetting tables, relaying orders to cooks and upselling food and beverages.
Reviewed pricing and ordered food ingredients, kitchen appliances and supplies.
Set and enforced performance and service standards to keep consistent, high-quality environment devoted to customer satisfaction.
Inspected preparation and storage equipment regularly to assess and maintain performance for cost-effective, safe operations.
Continuously evaluated business operations to effectively align workflows for optimal area coverage and customer satisfaction.