Fabiola Irias

- Led product launch events and store openings nationwide, managing all logistics, from material creation to audiovisual production. Additionally, I supervised the "Jetstereo Weddings" project in the
north-western region of the country, managing wedding gift registry coordination.
- Developed marketing strategies to increase store traffic, resulting in significant increases in high-demand months and a steady improvement in foot traffic during low-traffic months. I also established relationships with national suppliers to reduce costs by positioning their brands in our stores.
- Increased foot traffic to stores by creating targeted strategies that boosted customer visits in both high and low-demand periods, directly impacting overall sales performance.

- Led monthly marketing campaigns and coordinated local and national tennis and swimming tournaments, managing participant relations and securing sponsorship contracts with key brands to ensure the financial viability of events.
- Developed paid activities such as concerts and gastronomic experiences, achieving strong profitability per event. Collaborated with external brands to optimize costs, ensuring profitability across all annual initiatives.
- Developed and coordinated paid activities, such as concerts and gastronomic experiences, maintaining a profitable margin for each event. Collaborated with external brands to optimize costs, achieving solid net profitability in all initiatives throughout the year.

- Managed workflow between staff, coordinating documents, and creative material distribution. Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.

- Used online and offline marketing to generate leads, increase visibility and drive sales growth. Planned and executed internal and external marketing events.