Franklin Edgardo Pavon
Business Operations Specialist | Digital Marketing Specialist | Data Analyst | Paid Media | Design Web | Design Graphic
Honduras,FM
Summary
Digital Marketing Specialist with 7 years of proven experience in managing campaign development initiatives, delivering results through a strong focus on goal-oriented planning, and optimizing digital marketing efforts. Operations experienced in insurance, food and beverage, logistics, and full-service event management, specializing in paid media strategies, campaign optimization, and data-driven decision making.
Overview
10
10
years of professional experience
5
5
Certification
Work History
Customer Lifecycle & Business Operations Specialist
Valor Pro
, North Carolina
11.2023 - 03.2026
- Collaborated with internal teams to optimize customer lifecycle communication processes, resulting in improved renewal rates.
- Managed email campaigns for a segmented audience targeting renewals and win-back opportunities, achieving an average 21% open rate (OR) and 12% click-to-open rate (CTOR).
- Leading 2 customer-facing teams, managing operations and administrative functions.
- Designed, executed, and monitored automated email campaigns to support customer retention, renewals, and service communications.
- Developed performance dashboards and reporting systems to track campaign results and monitor client account activities.
- Managed client account records to support renewals, cancellations, and policy communications.
- Analyzed customer and campaign data to identify trends and opportunities for improving engagement and retention strategies.
- Managed client support and communication processes to ensure timely delivery of campaign messages.
- North Carolina, United States
Marketing Coordinator
Aurea Events
San Salvador
08.2021 - 10.2023
- Led the growth of digital delivery channels, achieving a 7% engagement rate above industry benchmarks.
- Generated an average of 45 qualified weekly leads, representing a 35% increase.
- Coordinated email campaigns achieving 21% open rate and 14% click-to-open rate.
- Conducted benchmarking and competitive market analysis to support strategic decisions.
- Managed paid advertising campaigns across Facebook Ads and Google Ads.
- Coordinated logistics in key industry exhibitions for lead generation.
- Implemented data-driven marketing strategies to increase customer acquisition.
- Designed and implemented the company’s main website using WordPress.
- Supported planning and logistics coordination of social events.
- San Salvador
Marketing Manager | Independent Consultant
Karavaca Bar
San Salvador
08.2021 - 05.2023
- Drove brand awareness achieving 15% monthly follower growth.
- Built a community with an average engagement rate of 18%.
- Performed competitor benchmarking to guide strategy.
- Created the brand's graphic line and visual identity from initial concept through development.
- Designed and executed social media strategies to increase reach and engagement.
- Conducted market analysis supporting brand positioning.
- San Salvador
Education
Bachelor's degree - Marketing
01.2021
Skills
- Digital Marketing Team Management
- Google Ads
- LinkedIn and Meta Ads
- Social Media Management
- Email Marketing Automation
- Campaign Optimization
- Analytics Tools
- CRM Tools
- Design Tools
- Digital Marketing
- Email Marketing
- Graphic Design
- Web Design
- Inbound Marketing
- Paid Media
- Content Marketing
- Brand Marketing
- Social Media Marketing
- Marketing Consulting
- Brand Design
- Ghostwriting
- Copywriting
- AI IMPLEMENTATION
- Software
Websites
Certification
- HubSpot: Digital Marketing Certificate
- Email Marketing Certificate
- Social Media Marketing Certificate
- Inbound Sales Certificate
- TOEIC Certificate, 2025
Accomplishments
- Brand-Focused, Developed and implemented rebranding for multiple brands, boosting social media engagement by 15-30% across platforms.
- Operations-Focused, Leveraged AI tools such as Claude to optimize business operations and customer lifecycle processes.
- Sales-Focused, Led and executed over 20 marketing campaigns, increasing client acquisition by 9-15% and achieving ROI of 2:1.
- Campaigns-Focused, Drove growth of over 10 local businesses from concept to full operation.
Ai Implementation
- Claude
- OpenAI
- Heropost.io
- Pomelli
- Brevo
- Notion AI
- Canva AI
- Opus Clip
Timeline
Customer Lifecycle & Business Operations Specialist - Valor Pro
11.2023 - 03.2026
Marketing Coordinator - Aurea Events
08.2021 - 10.2023
Marketing Manager | Independent Consultant - Karavaca Bar
08.2021 - 05.2023
University of UJMD El Salvador - Bachelor's degree, Marketing