Coordinated schedules for artist promotions and public appearances to enhance visibility.
Managed client communications, ensuring prompt responses to all inquiries.
Assisted in organizing events and performances for 360 artists, maximizing engagement.
Developed strategies to capitalize on emerging opportunities in the music industry.
Collaborated with marketing teams to create effective promotional materials.
Monitored operations and analyzed records to assess company performance metrics.
Established relationships with key stakeholders to strengthen industry connections.
Formulated plans addressing efficiency, cost, and profit-related challenges.
Negotiated and managed performance bookings for the artist, successfully increasing his booking fee fivefold.
Conceived and led the “Trịnh Contemporary” project, a modern reinterpretation of Trịnh Công Sơn’s music, which significantly boosted Hà Lê’s brand recognition in the Vietnamese music scene, earning critical acclaim, and securing the VTV Award 2020.
Worked alongside Hà Lê to develop creative concepts, produce, and release 3 full-length albums (23 songs) and 1 EP (3 songs), contributing to his artistic growth and market recognition.
Collaborated with brands to compose and produce original advertising songs, including “Real U” for Sony Bravia TVs, “Live to the Max” for Sony Extra Bass speakers, and “Tuyệt Tác Giấu Kín” for Mortlach whisky (Diageo).
Public Relations Executive
Viettel Telecom
Hanoi
08.2011 - 06.2016
Developed and maintained strong media relationships to enhance brand visibility.
Coordinated social media campaigns to promote company initiatives and projects.
Monitored media coverage and reported on trends impacting the telecom industry.
Oversaw event budgets, tracking expenses and ensuring alignment with financial goals.
Collaborated with marketing teams to promote events through various channels.
Business Development Executive
Galaxy Mobile
Hanoi
01.2011 - 07.2011
Analyzed competitor offerings to inform strategy and positioning decisions.
Supported the sales team by providing insights on customer needs and preferences.
Maintained CRM system to track leads and manage client interactions effectively.
Marketing Executive
VTC online
Hanoi
01.2009 - 12.2010
Collaborated with team members to execute promotional campaigns effectively.
Conducted market research to identify trends and consumer preferences.
Developed marketing strategies and campaigns to increase brand awareness.
Education
Bachelor of Science - Computer Science
Moscow State University
Moscow
06-2007
Skills
Event management and strategy development
Client communication
Media relations and promotional campaigns
Budget oversight
Problem solving and creative thinking
Team collaboration
Languages
Vietnamese
First Language
English
Intermediate (B1)
B1
Accomplishments
Passionate about gastronomy and cooking, exploring diverse cuisines.
Enjoy motorbike travel adventures and discovering new destinations.
Enthusiastic about photography and capturing meaningful moments.
Actively participate in community service and volunteer activities.
Director, Artist & Label Services at TMN, The Orchard, Sony Music Entertainment NYC.Director, Artist & Label Services at TMN, The Orchard, Sony Music Entertainment NYC.