Diego Isaac Gonzales
Industrial Engineering, Systems Engineering, Master's In Business Administration (MBA)
Summary
Seasoned manager with extensive experience in sales, supply chain management, business intelligence, and system-level change management, specifically in CRM. I have led the implementation of commercial strategies, optimized processes, and utilized business intelligence to drive business growth. Additionally, I have managed system-level changes, particularly in CRM, ensuring smooth transitions and enhanced efficiency. My proficiency in strategic management, leadership, and analysis enables me to contribute significantly to organizational success.
Overview
14
14
years of professional experience
2
2
Languages
Work History
Sales Manager Central America
INTERMODA
02.2020 - 01.2024
- Leading each of the activities of the sales department for the different countries, managing budgets, establishment of goals and objectives to each country, reaching incremental above 50% in the entire region
- Lead the CRM team of developers in addition to supervising testing and implementation
- Increased coverage for current customers, increasing purchase frequencies month by month based on optimized inventories
- In charge of the main transformation projects, compensation structures, establishment and development of all key performance indicators for the commercial area
- Developing and applying routines, policies, and execution standards for the sales force team
- Creating administration area and sales services with a high focus on BI
- Leading the CRM Implementation.
Sales PMO Manager
AB InBev - Cervecería Hondureña
03.2019 - 01.2020
- Leading change from CRM to Salesforce, change at the level of telesales systems, presales, tele collection, route generation and contact strategy
- Establishment of strategy for non-beer sales customers in beer expansion project
- In charge of administration and sales services
Demand Manager
AB InBev - Cervecería Hondureña
08.2018 - 02.2019
- Leading the demand committee within the S&OP cycle
- Elaborating diverse volume scenarios according to strategic plans for the correct planning of the supply chain
- Generating sales forecasts at a strategic level (Budget, 5YP), with the aim of being able to carry out a strategic planning outlook in each of the internal areas of the chain.
Demand Specialist
AB InBev - Cerveceria Hondureña
02.2017 - 07.2018
- Optimizing planning for execution of the entire supply chain guaranteeing high levels of service and optimizing costs related to the operation
- Generating and managing sales volumes at the operational level
- Constant communication with the other areas of the company: Marketing, Sales, Finance and Supply Chain Planning.
Sales Strategies Specialist
SABMiller - Cervecería Hondureña
08.2014 - 01.2017
- In charge of sales and trademarketing in non-carbonated beverages
- Control and management of budgets
- Analysis and sales opportunities
- Application of discounts to retailers, evaluation of KPIs
- Covering senior positions such as strategic sales direction for non-carbonated beverages
- Managing innovation projects for sales increases and customer expansion.
Transport Specialist
SABMiller - Cerveceria Hondureña
10.2012 - 09.2014
- Establishment of optimal routes for maintenance of Cold Equipment
- Establishment of the main indicators for daily operation
- Analysis of times and movements to determine the optimal amount of work according to each locality at the national level
- Supervision of the planning of maintenance routes of Cold Equipment at the country level
Metrics Specialist
SABMiller - Cervecería Hondureña
05.2010 - 09.2012
- BI Reports for the sales department
IT Professor
Jesus of Nazareth College
01.2015 - 03.2018
Education
Master's Degree's: Business management with logistics orientation -
Universidad Tecnológica Centro Americana
College Degree: Computer Systems Engineering / Industrial Engineering. - undefined
Universidad Tecnológica Centro Americana
Skills
Teamwork and Collaboration
Timeline
Sales Manager Central America
INTERMODA
02.2020 - 01.2024
Sales PMO Manager
AB InBev - Cervecería Hondureña
03.2019 - 01.2020
Demand Manager
AB InBev - Cervecería Hondureña
08.2018 - 02.2019
Demand Specialist
AB InBev - Cerveceria Hondureña
02.2017 - 07.2018
IT Professor
Jesus of Nazareth College
01.2015 - 03.2018
Sales Strategies Specialist
SABMiller - Cervecería Hondureña
08.2014 - 01.2017
Transport Specialist
SABMiller - Cerveceria Hondureña
10.2012 - 09.2014
Metrics Specialist
SABMiller - Cervecería Hondureña
05.2010 - 09.2012
Master's Degree's: Business management with logistics orientation -
Universidad Tecnológica Centro Americana
College Degree: Computer Systems Engineering / Industrial Engineering. - undefined
Universidad Tecnológica Centro Americana