Summary
Overview
Work History
Education
Skills
Additional Information
Training
Additional Info
Timeline
Generic

CINTHIA LINET LOPEZ VELASQUEZ

Industrial & Systems Engineer
Tegucigalpa,FM

Summary

Marketing Specialist with 3+ years of experience in email marketing, content creation, and lead generation for service-based and B2B brands. Skilled in designing visuals, managing campaigns, and nurturing leads through funnels and CRM platforms. Proven success in optimizing Google Business Profiles, creating multi-channel campaigns, and adapting vendor materials into engaging content. Bilingual in Spanish and English, self-motivated, and detail-oriented with strong time management and organizational skills.

Overview

2
2
Languages

Work History

Marketing Specialist

Superior Fence & Rail

Remote | January 2025 – September 2025

  • Planned and executed multi-channel lead generation campaigns on Facebook, Instagram, and Pinterest, generating 10–20 qualified leads per month.
  • Designed, edited, and published content and visuals (posts, reels, stories, promotions) using Canva and Figma.
  • Managed and optimized Google Business Profiles, moving two accounts from red to green status and boosting local SEO performance.
  • Conducted photoshoots for branding and marketing content, ensuring consistency with company image.
  • Analyzed campaign performance, optimized strategies, and reported results to leadership.

Marketing Specialist

Freelance

Remote | March 2023 – December 2024

  • Managed email and social media marketing projects for service and real estate brands.
  • Designed content strategies and created professional visual assets with Canva and Figma.
  • Coordinated with designers, photographers, and content creators to deliver campaigns on time and aligned with client goals.
  • Edited, scheduled, and published content across multiple platforms, including email newsletters and funnels.
  • Ran targeted ad campaigns, supporting lead nurturing and customer acquisition.
  • Delivered structured reports and campaign insights, ensuring transparency and measurable outcomes.

Logistics Coordinator|Global Supply Chain

Hanesbrands

Hybrid | December 2018 – December 2022

  • Managed end-to-end logistics across Central America, from garment production at mills to delivery at U.S. warehouses, ensuring CAFTA compliance and on-time customs clearance.
  • Coordinated with HQ, freight forwarders, and brokers to secure documentation (CAFTAs, ISFs, packing lists, invoices) and keep shipments on schedule.
  • Maintained shipment and inventory data in Oracle ERP, reconciled invoices, and supported Accounts Payable in processing vendor payments.
  • Oversaw Guatemala mill operations, including purchase orders, invoice reconciliation, payroll, and monitoring customer-bound FedEx air shipments.
  • Prepared customs documentation, arranged container shipments, and tracked weekly air and ocean freight to U.S. distribution centers.
  • Led vendor onboarding and compliance reviews, ensuring suppliers met Hanes’ global standards.

Quality Control | Process Improvement Engineer

Hondusat

Tegucigalpa | September 2016 – April 2017

  • Led a nationwide audit to verify internet connectivity and technology infrastructure in schools, assessing service availability, computer access, and connection types (WiMAX, fiber optic, satellite, canopy).
  • Designed and implemented standardized checklists and audit forms, requiring auditors to run connection tests, inspect computer labs, and capture photo evidence.
  • Developed a process standardization manual and delivered training sessions for auditors and technicians, improving accuracy and efficiency in inspections.
  • Identified billing discrepancies where providers charged the government for inactive or missing equipment, uncovering inefficiencies and preventing unnecessary costs.

Education

Bachelor in Engineering -

Universidad Tecnologica Centroamericana | UNITEC
Tegucigalpa
05.2001 -

Skills

  • Email Marketing & CRM: Campaigns, funnels, lead nurturing

  • Marketing & SEO: Social media strategy, GBP optimization

  • Email Marketing & CRM: Campaigns, funnels, lead nurturing

Additional Information

Marketing & CRM: Mailchimp, HubSpot , Salesforce
Design Tools: Canva, Figma, Adobe Suite
ERP & Business Systems: Oracle ERP, Infor M3, eSPS
Productivity & Collaboration: Microsoft Office Suite, Microsoft Teams, Trello, Slack

Training

  • Entrepreneurship and Brand Identity Workshop
  • Six Sigma Methodology for Process Improvement Conference

Additional Info

Remote Friendly

Timeline

Bachelor in Engineering -

Universidad Tecnologica Centroamericana | UNITEC
05.2001 -

Marketing Specialist

Superior Fence & Rail

Marketing Specialist

Freelance

Logistics Coordinator|Global Supply Chain

Hanesbrands

Quality Control | Process Improvement Engineer

Hondusat
CINTHIA LINET LOPEZ VELASQUEZIndustrial & Systems Engineer