CINTHIA LINET LOPEZ VELASQUEZ

Remote | January 2025 – September 2025

• Planned and executed multi-channel lead generation campaigns on Facebook, Instagram, and Pinterest, generating 10–20 qualified leads per month.
• Designed, edited, and published content and visuals (posts, reels, stories, promotions) using Canva and Figma.
• Managed and optimized Google Business Profiles, moving two accounts from red to green status and boosting local SEO performance.
• Conducted photoshoots for branding and marketing content, ensuring consistency with company image.
• Analyzed campaign performance, optimized strategies, and reported results to leadership.

Remote | March 2023 – December 2024

• Managed email and social media marketing projects for service and real estate brands.
• Designed content strategies and created professional visual assets with Canva and Figma.
• Coordinated with designers, photographers, and content creators to deliver campaigns on time and aligned with client goals.
• Edited, scheduled, and published content across multiple platforms, including email newsletters and funnels.
• Ran targeted ad campaigns, supporting lead nurturing and customer acquisition.
• Delivered structured reports and campaign insights, ensuring transparency and measurable outcomes.

Hybrid | December 2018 – December 2022

• Managed end-to-end logistics across Central America, from garment production at mills to delivery at U.S. warehouses, ensuring CAFTA compliance and on-time customs clearance.
• Coordinated with HQ, freight forwarders, and brokers to secure documentation (CAFTAs, ISFs, packing lists, invoices) and keep shipments on schedule.
• Maintained shipment and inventory data in Oracle ERP, reconciled invoices, and supported Accounts Payable in processing vendor payments.
• Oversaw Guatemala mill operations, including purchase orders, invoice reconciliation, payroll, and monitoring customer-bound FedEx air shipments.
• Prepared customs documentation, arranged container shipments, and tracked weekly air and ocean freight to U.S. distribution centers.
• Led vendor onboarding and compliance reviews, ensuring suppliers met Hanes’ global standards.

Tegucigalpa | September 2016 – April 2017

• Led a nationwide audit to verify internet connectivity and technology infrastructure in schools, assessing service availability, computer access, and connection types (WiMAX, fiber optic, satellite, canopy).
• Designed and implemented standardized checklists and audit forms, requiring auditors to run connection tests, inspect computer labs, and capture photo evidence.
• Developed a process standardization manual and delivered training sessions for auditors and technicians, improving accuracy and efficiency in inspections.
• Identified billing discrepancies where providers charged the government for inactive or missing equipment, uncovering inefficiencies and preventing unnecessary costs.