Carlos Enrique González
Vancouver,British Columbia
Summary
Dynamic and results-driven Business Development Manager with more than ten years of experience in international higher education. Proven track record of increasing revenue, forming strategic partnerships, and expanding market presence in a variety of global marketplaces. Capable of detecting new trends, implementing innovative solutions, and building collaborative connections to meet organizational goals.
Overview
12
12
years of professional experience
Work History
International Student Recruitment Manager
University Canada West
07.2022 - Current
- Managed a team of 5 business development managers responsible for recruitment, application evaluation, and yield activities.
- Oversaw daily operations of the team, including budgeting, staffing needs, and data analysis.
- Developed relationships with important stakeholders such as funding bodies, chambers of commerce, and government for recruiting purposes.
- Identified potential agencies, built relationships, and negotiated contracts.
- Collaborated with marketing team members to design promotional materials.
- Exceeded enrollment targets by achieving a growth rate of 120% from 2019 to 2023.
- Create the Go-to-Market strategy for the University of Niagara Falls.
Country Manager
Global University Systems
05.2019 - 06.2022
- Developed and implemented country-specific strategies to increase market share in LATAM.
- Established relationships with stakeholders such as government officials, industry associations, and media outlets.
- Organized webinars, seminars, and conferences. to promote academic programs
- Collaborated with marketing team to create promotional materials for undergraduate and graduate programs.
- Developed institutional partnerships with important funding bodies such as MESCYT, IFARHU, Becas 2020, ICETEX, CONAPE, among others.
Senior Admission Representative
Keiser University
11.2014 - 05.2019
- Led the admissions team with 25% of the total enrollment from 2014-2018.
- Organized and led marketing activities, such as conferences and university fairs, in LATAM, aimed at getting new clients and strengthening the brand image in the region
- Advised students throughout the admissions process and assisted with questions or concerns about completing and submitting specific forms and documents.
- Developed relationships with high school counselors, alumni, and other partners to increase student recruitment.
- Provided support to applicants throughout the application process by responding to inquiries and resolving issues as needed.
Sales Manager
Seguridad CyB
11.2011 - 07.2014
- Managed a team of 12 salesmen
- Increased from 5% to 45% in the overall sales performance of sales team assigned
- Provided training for new sales staff members on company policies and procedures.
- Managed all aspects of the sales process, from lead generation to closing deals.
- Prepared and presented results to general management.
- Conducted weekly meetings with the sales team to review performance, goals, and objectives.
Education
MBA - Master in Marketing Management
Universidad Nacional Autonoma De Nicaragua
Nicaragua11.2019
Bachelor of Arts - Business Administration
Universidad De Managua (U De M)
Nicaragua11.2006
Skills
- Communication and Negotiation
- Effective Team Leader
- Business Development
- B2B and B2C Sales
- Customer Relationship Management
- Consultative Selling
- Recruitment Strategies
- Problem-Solving
- Relationship Building
- Recruitment Planning
Languages
Spanish
First Language
English
Advanced
C1
Timeline
International Student Recruitment Manager
University Canada West
07.2022 - Current
Country Manager
Global University Systems
05.2019 - 06.2022
Senior Admission Representative
Keiser University
11.2014 - 05.2019
Sales Manager
Seguridad CyB
11.2011 - 07.2014
MBA - Master in Marketing Management
Universidad Nacional Autonoma De Nicaragua
Bachelor of Arts - Business Administration
Universidad De Managua (U De M)
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