Camila Rivera
Marketing & Social Media Specialist
Tegucigalpa, Honduras
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
6
6
years of professional experience
2
2
Languages
Work History
Marketing Specialist
Relay Delivery
11.2024 - 06.2025
- Managed and optimized email and SMS campaigns using Flodesk and SendHub.
- Implemented and maintained CRM systems to track customer engagement and driver retention.
- Created SOPs for driver onboarding, NPS tracking, and shift management workflows.
- Planned and executed a digital content strategy for Instagram, Facebook, and email marketing.
- Coordinated marketing efforts for city expansions and hiring fairs in New York, D.C., and Philadelphia.
- Analyzed engagement data to improve recruitment funnels and communications strategy.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
Community Manager
National Investment Council
01.2024 - 12.2024
- Developed content and managed social media strategies to promote investment opportunities in Honduras.
- Coordinated community engagement campaigns, including interviews, success stories, and live events.
- Supported internal communications and helped streamline outreach with CRM implementation.
- Led monthly reporting on engagement analytics and campaign effectiveness.
- Assisted in organizing national and international investment events and partnerships.
- Managed social media channels effectively for improved brand visibility and increased audience interaction.
- Collaborated with cross-functional teams, optimizing marketing initiatives that supported community growth.
Healthcare Administrative Assistant
Mass Lung and Allergy PC
08.2023 - 01.2024
- Engaged in effective communication with patients, providing them with essential information, answering inquiries, and addressing concerns.
- Manage the scheduling of appointments, utilizing advanced scheduling systems to optimize clinic resources.
- Maintained accurate and up-to-date records of patient interactions, appointments, and related communications.
- Fostered effective communication and collaboration with other departments within the clinic, facilitating a cohesive workflow and timely patient care.
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
Latinx Communications Intern
Judith Garcia, State Congressional Campaign
05.2022 - 09.2022
- Assisted in developing and implementing the campaign's communication strategy.
- Monitored brand awareness and engagement on social media platforms.
- Tracked and reported social media key insights and content performance.
- Edited and maintained strategic campaign content, incorporating multimedia elements.
- Coordinated logistics for campaign events and visits, ensuring all materials were ready.
- Ensured clear and concise speeches and talking points that resonated with the target audience.
- Managed campaign marketing materials, and engaged in outreach efforts.
- Prepared social media posts and videos with eye for viral content strategies.
Writer & Editor
Cromos Magazine
04.2019 - 06.2019
- Directed social media and web content strategies to amplify brand visibility and recognition across platforms.
- Assumed responsibility for reviewing and enhancing articles before publication to ensure accuracy, compelling narratives, and alignment with organizational goals and messaging strategies.
- Worked closely with the sales team to enhance customer service across all social media platforms, fostering a positive online experience for customers and prospects.
- Lead the development and upkeep of both weekly and monthly content schedules for each social media platform to maintain consistency and optimize engagement.
Education
B.A. - Media and Communications Studies
Emmanuel College
01.2023
Skills
Adobe Creative Suite proficiency
HubSpot CRM expertise
Strategic campaign management
Content development and management
Online marketing strategies
Social media engagement
Microsoft Office proficiency
Proficient in Adobe Acrobat
Marketing automation tools
SOP formulation expertise
Skilled in Canva graphics creation
Communications management
References
Julio Poppe, julio@relay.delivery, +1 (305) 713-5388
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
- Achieved higher engagement rates and brand visibility through effectively helping with social media strategy, content creation, influencer outreach, and community management.
- Achieved faster campaign execution and improved collaboration by introducing tools like Google Workspace, Canva, and project management platforms for marketing, scheduling, and creative production tasks.
- Documented and resolved client inquiries, operational issues, and scheduling conflicts which led to increased customer satisfaction, smoother workflows, and stronger long-term relationships with partners and stakeholders.
Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Work Preference
Work Type
Full TimePart TimeLocation Preference
RemoteImportant To Me
Work-life balanceCompany CultureFlexible work hoursPersonal development programsWork from home optionTeam Building / Company RetreatsTimeline
Marketing Specialist
Relay Delivery
11.2024 - 06.2025
Community Manager
National Investment Council
01.2024 - 12.2024
Healthcare Administrative Assistant
Mass Lung and Allergy PC
08.2023 - 01.2024
Latinx Communications Intern
Judith Garcia, State Congressional Campaign
05.2022 - 09.2022
Writer & Editor
Cromos Magazine
04.2019 - 06.2019
B.A. - Media and Communications Studies
Emmanuel College