Camila Rivera
Marketing & Social Media Specialist
Tegucigalpa, Honduras
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
6
6
years of professional experience
2
2
Languages
Work History
Marketing Specialist
Relay Delivery
11.2024 - 06.2025
- Managed and optimized email and SMS campaigns using Flodesk and SendHub.
- Implemented and maintained CRM systems to track customer engagement and driver retention.
- Created SOPs for driver onboarding, NPS tracking, and shift management workflows.
- Planned and executed a digital content strategy for Instagram, Facebook, and email marketing.
- Coordinated marketing efforts for city expansions and hiring fairs in New York, D.C., and Philadelphia.
- Analyzed engagement data to improve recruitment funnels and communications strategy.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
Community Manager
National Investment Council
01.2024 - 12.2024
- Developed content and managed social media strategies to promote investment opportunities in Honduras.
- Coordinated community engagement campaigns, including interviews, success stories, and live events.
- Supported internal communications and helped streamline outreach with CRM implementation.
- Led monthly reporting on engagement analytics and campaign effectiveness.
- Assisted in organizing national and international investment events and partnerships.
- Managed social media channels effectively for improved brand visibility and increased audience interaction.
- Collaborated with cross-functional teams, optimizing marketing initiatives that supported community growth.
Healthcare Administrative Assistant
Mass Lung and Allergy PC
08.2023 - 01.2024
- Engaged in effective communication with patients, providing them with essential information, answering inquiries, and addressing concerns.
- Manage the scheduling of appointments, utilizing advanced scheduling systems to optimize clinic resources.
- Maintained accurate and up-to-date records of patient interactions, appointments, and related communications.
- Fostered effective communication and collaboration with other departments within the clinic, facilitating a cohesive workflow and timely patient care.
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
Latinx Communications Intern
Judith Garcia, State Congressional Campaign
05.2022 - 09.2022
- Assisted in developing and implementing the campaign's communication strategy.
- Monitored brand awareness and engagement on social media platforms.
- Tracked and reported social media key insights and content performance.
- Edited and maintained strategic campaign content, incorporating multimedia elements.
- Coordinated logistics for campaign events and visits, ensuring all materials were ready.
- Ensured clear and concise speeches and talking points that resonated with the target audience.
- Managed campaign marketing materials, and engaged in outreach efforts.
- Prepared social media posts and videos with eye for viral content strategies.
Writer & Editor
Cromos Magazine
04.2019 - 06.2019
- Directed social media and web content strategies to amplify brand visibility and recognition across platforms.
- Assumed responsibility for reviewing and enhancing articles before publication to ensure accuracy, compelling narratives, and alignment with organizational goals and messaging strategies.
- Worked closely with the sales team to enhance customer service across all social media platforms, fostering a positive online experience for customers and prospects.
- Lead the development and upkeep of both weekly and monthly content schedules for each social media platform to maintain consistency and optimize engagement.
Education
B.A. - Media and Communications Studies
Emmanuel College
01.2023
Skills
Adobe Creative Suite proficiency
References
Julio Poppe, julio@relay.delivery, +1 (305) 713-5388
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
- Achieved higher engagement rates and brand visibility through effectively helping with social media strategy, content creation, influencer outreach, and community management.
- Achieved faster campaign execution and improved collaboration by introducing tools like Google Workspace, Canva, and project management platforms for marketing, scheduling, and creative production tasks.
- Documented and resolved client inquiries, operational issues, and scheduling conflicts which led to increased customer satisfaction, smoother workflows, and stronger long-term relationships with partners and stakeholders.
Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Work Preference
Work Type
Full TimePart TimeWork Location
RemoteImportant To Me
Work-life balanceCompany CultureFlexible work hoursPersonal development programsWork from home optionTeam Building / Company RetreatsTimeline
Marketing Specialist
Relay Delivery
11.2024 - 06.2025
Community Manager
National Investment Council
01.2024 - 12.2024
Healthcare Administrative Assistant
Mass Lung and Allergy PC
08.2023 - 01.2024
Latinx Communications Intern
Judith Garcia, State Congressional Campaign
05.2022 - 09.2022
Writer & Editor
Cromos Magazine
04.2019 - 06.2019
B.A. - Media and Communications Studies
Emmanuel College
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