Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Beverly Reyes

Beverly Reyes

Product Owner | Project Manager | Digital Marketing & SEO Specialist
San Pedro Sula

Summary

Certified Scrum Master and results-driven IT Project Manager with a strong track record of leading cross-functional teams and delivering digital projects. Skilled in Agile methodologies, risk management, and stakeholder coordination. Strong background in Digital Marketing, SEO, Email Marketing, and Social Media, with a focus on user experience and online visibility. Proven ability to align teams and drive impactful digital initiatives. Demonstrated progression through roles requiring increasing levels of responsibility, planning, coordination, and leadership-establishing a solid foundation for project management.


Overview

13
13
years of professional experience
7
7
years of post-secondary education
6
6
Certifications
1
1
Language

Work History

IT Project Manager

San Services
05.2024 - Current
  • Led the development of the new Sandals Resorts website, coordinating teams and vendors to meet scope and deadlines.
  • Managed enhancements for the current Sandals Resorts site, including deployment of Spanish via the Weglot project.
  • Oversaw digital infrastructure projects like the Sandals Rewards Guest Portal and SheerID integration.

Digital Marketing Coordinator

San Services
05.2022 - 05.2024
  • Directed cross-departmental digital campaigns aligned with business goals and customer insights.
  • Managed the Affiliate Program and supported A/B testing strategies to enhance UX and conversion rates.
  • Delivered actionable insights through analytics and brand protection reporting.

SEO Link Building Specialist

San Services
08.2019 - 05.2022
  • Developed and executed strategic outreach to improve SEO visibility across key resort properties.
  • Managed prospect pipeline, negotiated placements, and tracked link-building KPIs.
  • Collaborated cross-functionally with marketing and content teams to meet SEO project goals.

Social Media Specialist

San Services
03.2014 - 08.2019
  • Led content planning and community engagement strategies for Sandals & Beaches fan groups.
  • Acted as liaison for guest support, driving brand loyalty and real-time issue resolution.
  • Created and executed editorial calendars in coordination with marketing campaigns.

Customer Service Representative

San Services
07.2014 - 02.2015
  • Managed client communications for product delivery projects in the photography department.
  • Ensured SLA compliance by tracking and resolving order and delivery issues.
  • Maintained confidential client records and handled multi-step service workflows.

Customer Service Agent

Office Sense
06.2012 - 06.2014
  • Supported international customer service operations for multiple client accounts.
  • Escalated and resolved service issues, tracking performance across quality metrics.
  • Contributed to continuous improvement by documenting client feedback and internal workflows.

Education

Licenciada en Mercadeo -

Universidad Privada de San Pedro Sula
01.2006 - 12.2012

Skills

Agile

JIRA

Confluence

Link Building

CRO

Affiliate Programs

Social Media

A/B Testing

Analytics

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Certification

Scrum Master, Scrum.org, 04/01/25

Timeline

IT Project Manager

San Services
05.2024 - Current

Digital Marketing Coordinator

San Services
05.2022 - 05.2024

SEO Link Building Specialist

San Services
08.2019 - 05.2022

Customer Service Representative

San Services
07.2014 - 02.2015

Social Media Specialist

San Services
03.2014 - 08.2019

Customer Service Agent

Office Sense
06.2012 - 06.2014

Licenciada en Mercadeo -

Universidad Privada de San Pedro Sula
01.2006 - 12.2012

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Beverly ReyesProduct Owner | Project Manager | Digital Marketing & SEO Specialist