Arturo López Zelaya
San Pedro Sula,Honduras
Summary
Agroindustrial Engineer and MBA with strong expertise in commercial and marketing sectors. Demonstrated proficiency in total quality assurance, client service, logistics, and human resource management. Proven leadership in enhancing operational efficiency and fostering team collaboration. Successful track record in launching new products and implementing strategic initiatives.
Overview
24
24
years of professional experience
Work History
Administrative manager
Impresión Arte S. de R.L de C.V
San Pedro Sula
04.2025 - Current
- Manage and organize the Administrative department of the company
- Managed daily operations of family business specializing in corporate uniforms and promotional manufacturing, leveraging 10 years of industry experience.
- Established strategic and investment plan for next 5 years to guide business growth.
- Secured working capital loans to support business investments.
- Direct purchasing in china of machinery and production materials.
Country Head
UPL Limited
San Pedro Sula
11.2020 - 03.2025
- Manage the sales force and marketing personnel in the country.
- Create commercial strategies to maintain a 30% sustained growth
- Implement Marketing and Go to Market strategies in Honduras.
- Established pricing strategies for products to enhance profitability. and product mix to obtain the desired ebitda
- Maintain a Balanced Mixture in sales composition of R&D Products and massive consumption products.
- Search for new strategical partners in the regional market.
- Make the commercial agreements with the actual distributors.
- Periodical Follow up on the Key Account Clients.
- Work with Global and Latam Manager to execute pilot programs in Honduras
- Provide Support to other business areas such as administration, finance, Human Resources, Accounting, Supply Chain and Regulatory.
- Global company with sub regional office in San Jose, Costa Rica. UPL is in the top five agrochemical companies worldwide.
Country Manager
Agrinter Honduras S.A. de C.V.
San Pedro Sula
03.2019 - 09.2020
- Led sales force to achieve targets through strategic direction and support.
- Established relationships with providers, set sales goals, and negotiated volume and pricing.
- Generated revenue of 7.5 million US dollars by enhancing sales strategies.
- Create the product mix according to the Honduran Market
- Periodical Follow up on the Key Account Clients.
- Oversaw administration, finance, human resources, and accounting functions to ensure operational efficiency.
- Multinational company based in San Salvador, dedicated to import and distribute agrochemicals and Machinery.
Comercial Manager
El Colono Agropecuario S.A. de C.V.
San Pedro Sula
05.2016 - 12.2018
- Manage the sales force.
- Established relationships with providers, set sales goals, and negotiated volume and pricing.
- Developed product mix tailored to Honduran market needs.
- Formulated midterm growth strategy to align with market trends.
- Periodical Follow up on the Key Account Clients.
- Facilitated support for team initiatives and goals.
- Regional Company Based in Guápiles, Costa Rica, dedicated to import, manufacture and distribution of agrochemicals, veterinary products and agriculture machinery, covering all the national territory.
General Manager
Tecnología Industrial S. de R.L de C.V.
San Manuel, Honduras
01.2014 - 05.2016
- Negotiated and secured contracts with national and international providers to enhance supply chain.
- Oversaw daily company operations, streamlining processes to maintain operational efficiency.
- Managed overall company strategy and operations, aligning team efforts with organizational goals.
- Company created by Productos Tecnológicos, to import, manufacture, repackaging of agrochemical and veterinary products.
Field Consultant
Green Valley Energy S.A.
La Barca, Honduras
01.2014 - 04.2016
- Financial and Technical consultant for the Energy Farm of the company.
- Developed initiatives at Green Electric Power Generation Company to enhance sustainability.
- Managed scientific research for King Grass crop development and optimization.
- Identified and evaluated 5,000 hectares of land for farm establishment.
Division Consultant (Agribusiness Projects)
GRUPO KARIMS
San Pedro Sula, Honduras
12.2010 - 12.2013
- Consultant and General Manager of Productos Agrícolas del Valle, company dedicated to produce different crops.
- Established 200 hectares of King Grass Crop as a pilot experiment for biomass production.
- Developed a project for 1500 hectares of biomass cultivation for energy generation.
- Created a business plan to establish 250,000 hectares of Jatropha Curcas for biodiesel production in Campeche, Mexico.
- Multinational Group dedicated to the textile and real estate business.
Operations Manager
Productos Tecnológicos, S. de R.L. de C.V
San Pedro Sula, Honduras
01.2006 - 12.2013
- Coordinated sales and distribution operations to streamline processes.
- Led negotiations and secured purchases from international providers to enhance supply chain.
- Managed family business operations in importing, manufacturing, and distributing agrochemicals and veterinary products nationwide.
Part Time Professor
University of San Pedro Sula
San Pedro Sula, Honduras
01.2007 - 04.2011
- Delivered courses on business administration, microeconomics, operative management, financial resource management, and financial statement analysis to enhance student understanding and application of key concepts.
Consultant
Global Consulting Practicum, Wharton School
Santiago, Chile
11.2004 - 05.2005
- Collaborated with interdisciplinary team from Wharton School of Business and Universidad Adolfo Ibáñez to deliver strategic business consulting for Aconcagua Foods, enhancing client operational strategies.
- Conducted comprehensive market study to assess consumer trends, informing client decision-making and strategic positioning.
- Established commercial contacts for client, facilitating new business opportunities and partnerships.
Sales Manager for the South branch
Productos Tecnológicos, S. DE R.L. DE C.V
Tegucigalpa, Honduras
02.2003 - 03.2004
- Searched for new clients, contributing to 40% increase in market share.
- Increase the market share in Tegucigalpa.
- Reduced accounts receivable and maximized cash sales in regional branch.
- Managed relationships with government entities regulating agriculture and veterinary goods.
- Operated family-owned business focusing on importing, manufacturing, and distributing agrochemicals and veterinary products throughout the national territory.
Plant Manager Assistant
Dairy Processing Plant in Zamorano
Zamorano, Honduras
01.2002 - 12.2002
- Managed daily production planning based on market demand and student needs.
- Implemented quality control procedures to improve product standards and ensure compliance.
- Developed new products to meet evolving market trends.
- Give Dairy Processing Practical Classes to 2nd and 3rd year students.
Education
Diplomat - UPL International Business Administration
Universidad Nacional Autonoma De Mexico
Mexico DF10.2022
Master in Business Administration (MBA) - International Programme
Universidad Adolfo Ibáñez
Viña del Mar, Chile07.2005
Agroindustrial Engineer -
Escuela Agrícola Panamericana "El Zamorano"
Honduras12.2002
Bachiller en Ciencias y Letras -
Escuela Bilingüe Academia Americana
San Pedro Sula, Honduras06.1998
Skills
- Strategic planning
- Project management
- Market strategy development
- Sales forecasting
- Negotiation tactics
- Team leadership
- Time management
- Administrative support
- Credit and collections
- Microsoft Office Suite
- Business administration
Accomplishments
• 3rd Place, Representing Honduras, International Science and Engineering Fair, Tucson, Arizona 1996
• Game Changer UPL Fiscal Year 2023 and 2024 Manager with the Best Results in Business Growth
• Game Changer UPL Fiscal Year 2023 and 2024 Manager with the Best Results in Business Growth
Hobbies and Interests
- President of the Club Canofilo Noroccidental, Pure Breed Dog and Cat Breeder (2007 - Present)
- Collaborator to the Board of Directors of Club Deportivo Real España (2009-2011)
- Rangers Baseball Club, Board of Directors Secretary
- Equestrian Paddock Judge (Currently Studying)
- Tennis Player
Personal Information
- Date of Birth: 09/20/81
- Nationality: Honduran
- Marital Status: Married
Academic Formation
- Diplomat in International Business Administration, UPL, 10/01/22
- Master in Business Administration (MBA), Universidad Adolfo Ibáñez, Viña del Mar, Chile, 07/01/05
- Agroindustrial Engineer, Escuela Agrícola Panamericana 'El Zamorano', Honduras, 12/01/02
- Bachiller en Ciencias y Letras, Escuela Bilingüe Academia Americana, San Pedro Sula, Honduras, 06/01/98
Languages
English
Advanced (C1)
C1
Spanish
Native
Native
French
Beginner
A1
References
References available upon request.
Timeline
Administrative manager
Impresión Arte S. de R.L de C.V
04.2025 - Current
Country Head
UPL Limited
11.2020 - 03.2025
Country Manager
Agrinter Honduras S.A. de C.V.
03.2019 - 09.2020
Comercial Manager
El Colono Agropecuario S.A. de C.V.
05.2016 - 12.2018
General Manager
Tecnología Industrial S. de R.L de C.V.
01.2014 - 05.2016
Field Consultant
Green Valley Energy S.A.
01.2014 - 04.2016
Division Consultant (Agribusiness Projects)
GRUPO KARIMS
12.2010 - 12.2013
Part Time Professor
University of San Pedro Sula
01.2007 - 04.2011
Operations Manager
Productos Tecnológicos, S. de R.L. de C.V
01.2006 - 12.2013
Consultant
Global Consulting Practicum, Wharton School
11.2004 - 05.2005
Sales Manager for the South branch
Productos Tecnológicos, S. DE R.L. DE C.V
02.2003 - 03.2004
Plant Manager Assistant
Dairy Processing Plant in Zamorano
01.2002 - 12.2002
Diplomat - UPL International Business Administration
Universidad Nacional Autonoma De Mexico
Master in Business Administration (MBA) - International Programme
Universidad Adolfo Ibáñez
Agroindustrial Engineer -
Escuela Agrícola Panamericana "El Zamorano"
Bachiller en Ciencias y Letras -
Escuela Bilingüe Academia Americana