Summary
Overview
Work History
Education
Skills
Software
Timeline
Generic

Andrea Martinez

Organizational Psychologist
San Pedro Sula

Summary

Experienced with developing comprehensive marketing plans that align with business objectives. Utilizes consumer insights and market trends to craft targeted campaigns. Track record of fostering strong team collaboration and driving measurable results.

Professional recruitment expert with strong focus on team collaboration and achieving results. Skilled in candidate sourcing, interviewing, and onboarding, with knack for adapting to changing needs. Reliable and results-driven, known for building strong relationships and driving successful hires.

Overview

8
8
years of professional experience
2
2
Languages

Work History

Retention Specialist

Great Virtual Works
05.2025 - Current
  • Analyzed customer behavior and data to identify trends and develop customer retention strategies.
  • Handled escalated customer complaints professionally, de-escalating situations while finding mutually beneficial resolutions.
  • Developed strong relationships with key accounts, ensuring ongoing satisfaction and long-term commitment.
  • Built constructive customer relationships to improve loyalty and recommendations.

Site Operations Specialist

Studypool
01.2023 - Current
  • Audited tutor activity and session logs to ensure accurate calculation of payouts in accordance with platform policies.
  • Managed the end-to-end processing of tutor payments on a regular schedule, ensuring timely and error-free disbursements via digital payment platforms.
  • Logged and tracked incoming DMCA takedown requests in compliance with legal requirements and platform policy.
  • Processed and logged user account deletion requests in accordance with data privacy regulations. Verified request authenticity and coordinated with relevant teams to ensure timely and secure account removal.
  • Audited customer support interactions in Intercom to ensure accuracy, quality, and adherence to platform guidelines and tone standards.
  • Audited Intercom conversations to identify potential risks, including policy violations, user misconduct, or security concerns.

Marketing Manager

Studypool
01.2021 - Current
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Managed multiple social media platforms for increased engagement and audience growth.
  • Negotiated partnerships with content platforms, securing favorable terms for content distribution.

Recruitment Specialist

Allied Global BPO
08.2017 - 01.2021
  • Enhanced candidate pool by proactively sourcing qualified applicants through various channels, such as social media, job boards, and networking events.
  • Reduced time-to-hire with a focus on targeted candidate outreach and timely follow-ups with both candidates and hiring managers.
  • Negotiated offer terms effectively, resulting in high acceptance rates among selected candidates.
  • Developed strong relationships with hiring managers, ensuring clear communication and understanding of position requirements and expectations.
  • Coordinated seamless onboarding experiences for new employees, setting them up for success within the organization.
  • Managed multiple requisitions simultaneously while maintaining attention to detail and excellent organizational skills.
  • Conducted comprehensive interviews to assess candidate qualifications and cultural fit within the organization.

Education

Bachelor in Organizational Psychology - Employee Satisfaction

Centro Tecnico Universitario
San Pedro Sula, Honduras
05.2001 -

High School Diploma -

Instituto Experimental La Salle
San Pedro Sula, Honduras
05.2001 -

Skills

Customer retention strategies

Upselling and cross selling

Cross-functional communication

Documentation skills

CRM software proficiency

Persuasion strategies

Multitasking

Social media marketing

Digital marketing

Budgeting and allocation 

Marketing campaign development

Data analytics

Partnership development

Business development

Strategic planning

Market analysis

KPI tracking

Competitor analysis

Influencer marketing

SEO optimization

Content coordination

Marketing strategy

Organizational skills

Resume screening

Diversity hiring

Social media recruiting

Offer negotiation

Candidate sourcing

Job posting optimization

Recruitment event planning

Talent acquisition

Candidate assessment

Applicant tracking systems

Behavioral interviewing

Recruitment marketing

Employee referral programs

Reference checking

Interviewing techniques

Time management

Decision-making

Excellent communication

Recruitment

Software

CRM

Slack

Microsoft Teams

LinkedIn

Asana

Google Sheets

Timeline

Retention Specialist

Great Virtual Works
05.2025 - Current

Site Operations Specialist

Studypool
01.2023 - Current

Marketing Manager

Studypool
01.2021 - Current

Recruitment Specialist

Allied Global BPO
08.2017 - 01.2021

Bachelor in Organizational Psychology - Employee Satisfaction

Centro Tecnico Universitario
05.2001 -

High School Diploma -

Instituto Experimental La Salle
05.2001 -

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Andrea MartinezOrganizational Psychologist